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The New Makeup Rules

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and photographed by Tom Newton. Makeup by . Hair by . Styling by .

Who said bright makeup was only a summer play—that it had to pack its bags and hibernate at the first sign of fall? Was it the same guy who said you can’t wear white after Labor Day? (Probably.) These restrictions are... hostile. Incongruent to a sunny look, which you’ll need more than ever, now that the sun sets roughly around dinnertime. It’s time to look at colder weather makeup in a new light, with a new set of rules. Magenta lips? Approved. Chartreuse eyes? Delightful. Bubblegum lipstick? Come to mama. Working with stylist Brie Welch, makeup artist Shayna Gold implemented these new makeup rules with lilac liners and turtlenecks, orange lips and cashmere. More below—all bright, cheery, and ready to go apple picking. As our overlord Meryl Streep once said, “Florals for spring? Groundbreaking.” But fuschia for fall? Now we’re getting at something good.

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Rule #1—Electric Eyes

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No lipstick, no blush, no problem. Funny how an unexpected eye makes an entire face look meticulously labored upon. But there’s no hard work here, just Marc Jacobs’ Highliner pencil in on Aliet, and Obsessive Compulsive Cosmetics’ Loose Color pigment in on Stefany.

Aliet wears a with and J. Hannah glacé hoop earrings. Stefany wears a and gold earrings from .

Rule #2—A Touch Of Pink

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Here lies a tale of two pinks. Both by Bite. A marshmallow shade called drawn on Stefany, and , a richer, mauve-like pink on Aliet.

Aliet pairs a gray tank from Amo with The Row trousers. She tops the look with . Stefany wears a under a .

Rule #3—Vibrant Purple

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You have to ask yourself—how much fun do you want to have? If the answer is a lot, consider one of these two lipsticks to tag along. Either Shiseido’s Modern Matte Powder Lipstick in , as seen on Aliet, or the one Stefany is wearing: Lancôme’s Sensational Effects Lipstick in .

Aliet wears a top and Vanessa Montiel gold hoop earrings. Stefany wears a .

Rule #4—All About Orange

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Sometimes all it takes is a pencil, like MAC’s in on Stefany. Other times a classic red-orange like MAC’s on Aliet feels bright but not overwhelming.

Aliet wears a and . Her earrings are from Beaufille. Stefany wears a cashmere hoodie.

Rule #5—Cozy Brown

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And to think—brown used to be boring. A darker brown on a lighter lip suddenly becomes interesting. The same goes for the inverse. You can see it in action above, where Stefany wears Make's lipstick in , and Aliet wears Shiseido’s VisionAiry Gel Lipstick in .

Aliet wears a with a necklace. Stefany wears a Michael Stars tee under a Helmut Lang black cardigan, with .