It’s 2018 and small is big. Today when you get home from work you'll probably plop down your micro purse, take off your Matrix sunglasses, say hello to your mini golden retriever, pull a Coke Mini from your mini fridge and slump into a deep relaxation while watching 60-second Tiny Kitchen videos on Instagram. Why shouldn’t the trend extend to your beauty products? The reason to downsize is threefold. One: You can experiment without commitment (see: a mini Marc Jacobs glitter mascara). Two: They’re easy to throw in a bag and take anywhere (including onto an airplane). And three: You’ll be maximizing shelf space in your tiny apartment (mini, not minimalist). Plus! they’re really frickin’ cute. So cute in fact, that it was impossible not to write about them, which is kind of all you need to know. Enjoy!
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Photographed by Tom Newton. Hand modeled by Ali Oshinsky.