What was once a tiny and mighty beauty blog called Into The Gloss has become a bona fide NYC startup: Glossier, with a ragtag team of 35+ jogging up and down the stairwell of our Soho office building, spread out across three floors. Why are we here? We're creating a new kind of beauty company from the ground up—one that acknowledges the hopes, dreams, and desires of women today, and gives them the tools (both digitally and physically) to take ownership over their beauty routines. Who are we? Well, a lot of us began like you: as readers. And we'd like for you to get to know us a little better—what we each do, where we come from, and what we're excited about. Meet Liana Weston:
'My father was in the entertainment industry when I was younger and he'd let me read scripts with him. Growing up in LA, you're immersed in that business—you naturally get good at identifying talent. It’s just about having your eyes and ears open to all of that stuff all of the time. What's exciting for me—and what I was doing a lot of when I worked at Teen Vogue prior to this—is meeting people right before they break. I like looking for international sources. I love scouting talent overseas in London, in Paris, in Berlin. I like West Coast independent radio stations particularly for new music...there's even this college radio station in Texas that's really good for that.
I tell people that it's always important to pursue every opportunity—a meeting never hurt anyone. When I met with Emily Weiss for the role of Talent & Bookings Manager at Glossier I was blown away by the people at the core of this company. The strongest thing I've come away with so far is that there's no 'one-size-fits-all' when it comes to beauty. Instead it's more of a universal accessory that everyone has access to. And I think that makes it more fun, right?”
Where are you from?
What do you do for Glossier?
I'm the Talent & Bookings Manager aka the talent whisperer and production puppeteer. Together with the team we workshop story angles and I liaise between publicists, managers, agents, and the talent themselves to book our features. I also produce Glossier's editorial and campaign shoots, which means I get to Insta-stalk and street-scout a whole lot to secure photographers, cast models, and discover emerging hair stylists and makeup artists.
Favorite dinner spot in LA + NYC:
If we're talking a splurge night out, my go-tos are L'Artusi in New York and AOC in LA.
Best piece of professional advice ever given:
Always try to run towards a job, not away from another.
One beauty secret:
After a rushed blow dry, I'll tightly twist my hair into a low bun so when I let it down it curls naturally, instead of looking like a disaster zone.
Favorite Glossier Product?
I hate playing favorites but there's a half-used Balm Dotcom lingering in every purse of mine.
What kind of music makes you dance no matter what?
Anything with a foot-tapping bass that makes you want to sing into your hairbrush.
Got any dealbreakers?
Those who aren't curious enough to ask beyond superficial questions—and flip-flops with jeans because, well, why?!
When did you start reading ITG?
When I was at Teen Vogue, we always said ITGcreated great content, but the site was never a part of my daily rotation until Emily Weiss asked to meet with me. You bet I started to study it like it was my job. And now it is ;)
Got any words of wisdom from your mom?
Everything in life is an illusion.
Who is your emergency ?
My Songza and Spotify playlists.
If you had to wear one designer forever, who would it be?
Dream cover shoot:
Bill Murray alongside Rihanna photographed by Helmut Newton—they all couldn't care less about what you think.
Last book you read?
Even Cowgirls Get the Blues by Tom Robbins
How do you take your coffee?
I don't. Sorry Emily Ferber!
Liana Weston photographed by Tom Newton.
Editor’s note: Liana is no longer with Glossier.